{"id":3775,"date":"2020-06-09T01:10:00","date_gmt":"2020-06-09T01:10:00","guid":{"rendered":"https:\/\/palaciodelmar.com\/?p=3775"},"modified":"2025-09-11T15:28:57","modified_gmt":"2025-09-11T15:28:57","slug":"soro-rediscovering-the-gem-that-is-south-rosarito","status":"publish","type":"post","link":"https:\/\/palaciodelmar.com\/es\/living-in-baja\/soro-rediscovering-the-gem-that-is-south-rosarito\/","title":{"rendered":"SoRo \u2013 Redescubriendo la joya que es el sur de Rosarito"},"content":{"rendered":"\n<p class=\"has-drop-cap has-normal-font-size pdm-has-medium-line-height pdm-page-content has-medium-font-size\">On the coast of the Pacific Ocean between Rosarito and Ensenada, there is a gorgeous area that has amazing restaurants, shops, beaches and views. If you visit Baja often, you have probably dined at one of the mouth-watering restaurants in this area or stayed at a <a href=\"https:\/\/palaciodelmar.com\/luxury-condos\/\">luxury property<\/a> with spectacular ocean views. And yet, when friends ask what this area is named, you might have a hard time answering!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube pdm-single-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px auto;\"><div class=\"lyMe\" id=\"WYL_enFSEaJZB9I\"><div id=\"lyte_enFSEaJZB9I\" data-src=\"\/\/i.ytimg.com\/vi\/enFSEaJZB9I\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/enFSEaJZB9I\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/enFSEaJZB9I\/0.jpg\" alt=\"YouTube video thumbnail\" width=\"640\" height=\"340\" \/><br \/>Ver este video en YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px auto;\"><\/div><figcaption><\/figcaption><\/figure>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"pdm-has-medium-line-height pdm-page-content has-medium-font-size\">This is something that Alan Winters, health and tech entrepreneur, noticed when he shared his experiences of his many years visiting Baja.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>People would always ask my wife, Linda, and me where we vacationed. And we would struggle to answer. Typically, we would say that it was below Rosarito. And they\u2019d assume we meant Ensenada, which was also not correct. Then it hit me that what this area needed was a name and its own identity.<\/p>\n<cite><br>Alan Winters, Entrepreneur.<\/cite><\/blockquote>\n\n\n\n<p class=\"pdm-has-medium-line-height pdm-page-content has-medium-font-size\">Alan was recently featured on an episode of HGTV&#8217;s show House Hunters International, where he unveiled the SoRo concept. He drew from the fact that many neighborhoods in the United States took on a vibrant personality and blossomed once they were named (like SoMa in San Francisco or SoHo in New York). And he applied this concept of establishing a unique identity to this special area of Baja \u2013 coming up with the name SoRo.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"459\" height=\"487\" src=\"https:\/\/palaciodelmar.com\/wp-content\/uploads\/2020\/06\/soro-strech-xlarge-web.png\" alt=\"\" class=\"wp-image-2413\" srcset=\"https:\/\/palaciodelmar.com\/wp-content\/uploads\/2020\/06\/soro-strech-xlarge-web.png 459w, https:\/\/palaciodelmar.com\/wp-content\/uploads\/2020\/06\/soro-strech-xlarge-web-283x300.png 283w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/figure><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"pdm-has-medium-line-height pdm-page-content has-medium-font-size\">SoRo is a 20km stretch that starts at a renowned surfing location (K38) and ends at a famous restaurant\/hotel area (K58). It\u2019s way calmer and more upscale than Rosarito to the north, which is often seen as a higher density area bustling with tourism and Spring Break partiers. And it\u2019s closer to the U.S. than Ensenada to the south.<\/p>\n\n\n\n<p class=\"pdm-has-medium-line-height pdm-page-content has-medium-font-size\">During the filming of the House Hunters episode, Alan spoke to many developers, local businesses, and residents regarding SoRo, and they all quickly embraced the concept.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"block-382d8dfd-4df4-4470-a5cd-5e7625e4f342\">We [in Real Estate] have always treated the south end of Rosarito as a different place to be because it&#8217;s just so calm and peaceful, but Alan gave it a name and I think it&#8217;s going to be great, I really think the name is going to stick and be memorable to both visitors and residents.<\/p>\n<cite>Beba Cabello, broker of Baja Open House<\/cite><\/blockquote>\n\n\n\n<p class=\"pdm-has-medium-line-height pdm-page-content has-medium-font-size\">SoRo hugs the bay of El Descanso, and within these 20 kilometers are some of the best Baja communities &#8211; like <a href=\"https:\/\/www.palaciodelmar.com\">Palacio del Mar<\/a>. Living in SoRo is the gateway to a relaxing, high quality lifestyle that so many dream about.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la costa del Oc\u00e9ano Pac\u00edfico, entre Rosarito y Ensenada, se encuentra una hermosa zona que cuenta con excelentes restaurantes, tiendas, playas y vistas impresionantes. Si visitas Baja con frecuencia, probablemente\u2026<\/p>","protected":false},"author":2,"featured_media":2404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[187],"tags":[193,194],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SoRo - Rediscovering the gem that is South Rosarito - Palacio del Mar - Luxury Condos &amp; Villas<\/title>\n<meta name=\"description\" content=\"SoRo is an acronym for South of Rosarito and refers to the stretch between kilometer 38 and kilometer 58.5 along the Tijuana\u2013Ensenada free road. 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